PAID MEDIA

ADVERTISING

We take care of all the steps necessary to air a campaign, from creating the content to monitoring the results. We have a 360-degree approach, connected with the many changes and possibilities emerging in the world, suggesting the best solution for each delivery, taking into account the specifics of each channel.

STRATEGIC PLANNING

We immerse ourselves in the customer to understand the scenario, segment and competitive information, priority audience profile, key markets, and any other information that serves as a tool to guide the planning work. We develop a communication plan, defining competitive pillars and differentials that will help us arrive at a concept that will guide the creation stage and the media.

MEDIA PLANNING

It is often part of the strategy defined between agency and client to use advertising actions. Once the target audience, reach and period, as well as campaign scope,  are identified, we develop a media plan with an ideal mix suggestion and, if necessary, adjust it according to the client's budget without losing the quality of delivery.

CREATION

The campaign is developed by a creative duo, responsible for transforming the strategy defined in the planning into a creative concept that meets the objectives and generates the best results for the brand.

GRAPHIC PRODUCTION

It is often part of the strategy defined between agency and client to use advertising actions. Once the target audience, reach and period, as well as campaign scope,  are identified, we develop a media plan with an ideal mix suggestion and, if necessary, adjust it according to the client's budget without losing the quality of delivery.

AUDIOVISUAL PRODUCTION

From writing the script to the final edited video, we deliver content focused on customer strategy and the audience in a light, dynamic, and creative way. Among the products are web series, institutional films and animated videos, always joining brand communication strategy with storytelling.

ACTIVATION WITH INFLUENCERS

We identify opportunities for activation by relationship actions or sponsored content in different segments, generating brand recognition and broadening the dialogue with qualified audiences. Our work involves the creation and analysis of operations carried out in partnership with influencers.

EVENT PRODUCTION

Creation, planning, and execution of live marketing projects. From corporate events such as press conferences, conventions, fairs, and launches to brand activation, guerrilla and endomarketing promotional actions – always aiming at creating valuable experiences and surprising guests, keeping the focus on results.